Question: Think of a behavior someone does that is inconsistent with
Think of a behavior someone does that is inconsistent with his or her attitudes (e.g., attitudes toward cholesterol, drug use, or even buying things to make them stand out or attain status). Ask the person to elaborate on why he or she does the behavior, and try to identify the way the person has resolved dissonant elements.
Relevant QuestionsDevise an attitude survey for a set of competing automobiles. Identify areas of competitive advantage or disadvantage for each model you incorporate. Observe the process of counter-argumentation by asking a friend to talk aloud while watching a commercial. Ask him to respond to each point in the ad or to write down reactions to the claims made. How much skepticism ...According to balance theory, how can we tell if a triad is balanced or unbalanced? How can consumers restore balance to an unbalanced triad? What are some factors that influence how an organizational buyer evaluates a purchase decision? List three separate motivations for shopping, giving an example of each.
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