Think of a company that sells a product or service that’s similar to SwitchFlops, in that the product or service provides a natural segue to add-on products or services. Briefly explain the product and its built-in avenues for future growth.
Answer to relevant QuestionsWhy do you think SwitchFlops have been so successful? Draw lessons from several chapters of the book to formulate your answer. What characteristics are associated with a promising acquisition candidate? Spend some time studying Barnana, the focus of the “You Be the VC 14.2” feature. Is it more likely that Barnana will grow through internal or external growth strategies? Provide suggestions for internal growth strategies ...Uber’s organic or internal growth to this point in the firm’s life is quite dramatic. The following statement appears in this chapter: “Effective though it can be, there are limits to internal growth.” Given its ...What is a product line extension strategy? Provide an example of a product line extension strategy and describe how its effective use might increase a firm’s sales.
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