Think of a company that you’re familiar with that has grown via a product line extension strategy. Provide an overview of the company and how it’s rolled out its product line extension strategy.
Answer to relevant QuestionsSpend some time studying Chipotle, the popular Mexican food restaurant chain. What growth strategies has this firm used? What challenges do you think Chipotle faces today in terms of its future growth potential? A friend of yours owns a chain of 25 fitness centers in Florida and Georgia. The fitness centers cater primarily to young professionals, ages 21 to 40. Your friend is worried because his centers have declined in terms of ...Do you think Intuit’s acquisition of Mint.com was a win for both Intuit and Mint.com? In what ways does an acquisition by a large firm potentially accelerate the growth of a small firm, beyond what the small firm could ...If you were thinking about buying a franchise, write three questions that you’d ask a franchise organization you were thinking about buying into as a direct result of reading this feature. What is franchising?
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