Think of a product or service that is mass marketed and one that focuses on one or

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Think of a product or service that is mass marketed and one that focuses on one or more particular segments. How does the development of marketing strategy differ in the two cases?

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Marketing Management

ISBN: 978-0136074892

4th edition

Authors: Russell S. Winer, Ravi Dhar

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Question Posted: Dec 29, 2015 08:20 AM

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Think of a product or service that is mass marketed and one that focuses on one or

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Marketing Management

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