Think of an organization you know something about, and answer the following questions for it:

a. Your organization is thinking about developing a knowledge management system that requires workers to input their knowledge and experience in their job functions into the organizational database. What benefits could the knowledge management system offer your organization? What drawbacks are there? Who would be the easiest to convince? Who would be the hardest?

b. New telephone software would efficiently replace your organization’s long-standing human phone operator who has been a perennial welcoming voice to incoming callers. What objections might people in your organization have to replacing the operator? What benefits might your organization receive? Who would be easiest to convince? Who would be the hardest?

c. Your organization is thinking of outsourcing one of its primary products to a manufacturer in another country where the product can be made more cost efficiently. What fears or objections might people have? What benefits might your organization receive? Who would be easiest to convince? Who would be hardest?

As your instructor directs,

a. Share your answers orally with a small group of students.

b. Present your answers in an oral presentation to the class.

c. Write a paragraph developing the best audience benefit you identified. Remember to use you- attitude.