Question: Threadless in Strategy Highlight 5 2 is an example of a
Threadless (in Strategy Highlight 5.2) is an example of a firm building on its customer base to use new products and also to participate in the design and vetting of popular designs. In the spring of 2013, Disney and Pixar Animation announced an expansion of its partnership with Threadless. Previous successes have been shirts for Disney villains, Toy Story, and the Muppets, made from designs based on winning submissions of an art contest. The current launch is for T-shirts designed to coincide with the summer 2013 sequel of Monsters University by Disney and Pixar Animation. The designs were chosen from 487 submissions by artists around the world. With Disney’s long history of expertise in designing clothing to coincide with movie launches, why do you think the company has decided to partner with Threadless? How does this help Disney build competitive advantage? What other firms use this crowdsourcing technique? Where else might this type of business model show up in the future?
Answer to relevant QuestionsYou work as a supervisor in a manufacturing firm. The company has implemented a balanced-scorecard performance-appraisal system and a financial bonus for exceeding goals. A major customer order for 1,000 units needs to ship ...What are some drawbacks and risks to a broad generic business strategy? To a focused strategy?1. Does your selected business have differentiated products or services? If so, what is the basis for this differentiation from the competition?2. Does your firm have a cost -leadership position in this business? If so, can ...When Walmart decided to incorporate grocery stores into some locations and created “supercenters,” was this a business-level strategy of differentiation or a corporate-level strategy of diversification? Why? Explain your ...The chapter distinguishes between “merging with competitors” (or horizontal integration) and the acquisitions of smaller companies, often tech ventures. Do you expect there to be a difference in the failure rate? Why or ...
Post your question