Question

Three years ago, Marissa Moore started a business that creates and delivers holiday and birthday gift baskets to students at the local university. Marissa sells the baskets for $25 each, and her variable costs are $15 per basket. She incurs $12,000 in fixed costs each year.

Required
a. How many baskets will Marissa have to sell this year if she wants to earn $30,000 in operating income?
b. Last year, Marissa sold 4,000 baskets, and she believes that demand this year will be stable at 4,000 baskets. What actions could Marissa take if she wants to earn $30,000 in operating income by selling only 4,000 baskets? Be specific.



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  • CreatedFebruary 21, 2014
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