Question: To demonstrate that a planned commercial will be cost effective
To demonstrate that a planned commercial will be cost effective, at least 60% of those watching the programming need to see the commercial (rather than switching stations or using a digital recorder to skip the commercial). Typically, half of viewers watch the commercials. It is possible to measure the behavior of viewers in 1,000,000 households, but is such a large sample needed?
Answer to relevant QuestionsA consultant claims that by following his advice, an insurance-processing center can reduce the time required to process a claim for storm damage from the current average length of 6.5 to 5 work-days. He claims that his ...A company that stocks shelves in supermarkets is considering expanding the supply that it delivers. Items that are not sold must be discarded at the end of the day, so it only wants to schedule additional deliveries if ...Refer to the analysis of car buyers in Exercise. (a) Suppose the distribution of the ages of the buyers of the Cadillac Escalade is skewed. Does this affect the use of a normal model as the sampling distribution? How skewed ...1. The null hypothesis from a break-even analysis should include the possibility that the methods are equally profitable. 2. A one-sided test of H0: m1 - μ2 ≤ 10 rejects H0 if 10 lies outside of the 95% confidence ...A factory hiring people for tasks on its assembly line gives applicants a test of manual dexterity. This test counts how many oddly shaped parts the applicant can install on a model engine in a one-minute period. Assume that ...
Post your question