To ensure a good session, a company gathers focus group members from a list of articulate participants instead of conducting random sampling the client did not inquire about sample selection when it accepted the proposal. Is this ethical?
Answer to relevant QuestionsWhat is the difference between a population and a sample? What are the reasons why a sampling process is so often used in place of a census? Why is it that a population can sometimes be as accurate as, or more accurate than, ...Is a convenience sample ever appropriate? Explain. A marketing analytics professional stated that “all information in data comes from variability.” Do you agree? Why or why not? Describe the basic hypothesis testing procedure. Test the following hypothesis using the data summarized in the table below. Interpret your result:
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