To ensure a good session, a company gathers focus group members from a list of articulate participants

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To ensure a good session, a company gathers focus group members from a list of articulate participants instead of conducting random sampling the client did not inquire about sample selection when it accepted the proposal. Is this ethical?

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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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Question Posted: Jun 16, 2015 08:17 AM

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To ensure a good session, a company gathers focus group members from a list of articulate participants

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This situation brings up two issues The first is the r...View the full answer

Essentials of Marketing Research

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