To what extent are the SBU strategy and product strategy interrelated?
Answer to relevant QuestionsSuppose that a top administrator of a university wants to establish a product-management function covering both new and existing services. Develop a plan for establishing a product-planning program. Review the STRATEGY APPLICATION describing retail ventures being started by manufacturers. Consider what motivates such ventures. Are there other examples that you can identify? Develop a list of the market and customer ...Consider the differences in retail concentration between the United States and Europe. How do those differences impact on manufacturers’ channel strategies? Discuss what is meant by channel migration and the issues that a manufacturer faces in dealing with migration issues. Describe and evaluate the price strategy used for the Lexus 430 European-style luxury sedan.
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