Today, international businesspeople must think globally about production and sales opportunities. Many global managers will eventually find

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Today, international businesspeople must think globally about production and sales opportunities. Many global managers will eventually find themselves living and working in cultures altogether different from their own. Many entrepreneurs will find themselves booking flights to places they had never heard of. What do you think companies can do now to prepare their managers for these new markets? What can entrepreneurs and small businesses with limited resources do?
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International Business The Challenges of Globalization

ISBN: 978-0132866880

1st Canadian Edition

Authors: John J. Wild, Kenneth L. Wild, Halia M. Valladares Montemayor

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