Touch Toiletries Inc. has developed an addition to its Lizard man Cologne line tentatively branded Ode dToade

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Touché Toiletries Inc. has developed an addition to its Lizard man Cologne line tentatively branded Ode d’Toade Cologne. Unit variable costs are 45 cents for a 3-ounce bottle, and heavy advertising expenditures in the first year would result in total fixed costs of $900,000. Ode d’Toade Cologne is priced at $7.50 for a 3-ounce bottle. How many bottles of Ode d’Toade must be sold to break even?

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Marketing The Core

ISBN: 978-0078028922

5th edition

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

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