Tourism promotion requires creative thinking in terms of staging events that draw public and media attention. Can you give any examples from the text?
Answer to relevant QuestionsThe PR Casebook on page 493 summarizes Carnival Cruise Line’s “public relations mess” when 4,000 passengers went without air conditioning or toilets for five days. How well do you think Carnival handled the situation?Tourism is described as a volatile business. What kinds of threats and crises do public relations personnel have to cope with when these crises occur?Give some examples of public relations campaigns run by state or local governments?What is China doing to enhance its international reputation and promote itself as a leading nation in the global economy?Identify public relations strategies and tactics that advocacy groups use to further their causes.
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