Try to think of additional examples of brands that adopted either a back-to-basics or reinvention revitalization strategy. How well did they work?
Answer to relevant QuestionsCan you think of yourself as a brand? What do you do to “brand” yourself? Which brands do you have the most resonance with? Why? Choose a product category. Profile all the brands in the category in terms of pricing strategies and perceived value. If possible, review the brands' pricing histories. Have these brands set and adjusted prices properly? ...Which retailers have the strongest image and equity in your mind? Think about the brands they sell. Do they help to contribute to the equity of the retailer? Conversely, how does that retailer’s image help the image of the ...How aware are you of the country of origin of different products you own? Which products do you care about their country of origin? Why? For those imported brands that you view positively, find out and critique how they are ...
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