Try to think of additional examples of brands that adopted either a back-to-basics or reinvention revitalization strategy.
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After a slump in the mid1990s under Quaker Oats management the Triarc Beverage ...View the full answer
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Related Book For
Strategic Brand Management Building Measuring and Managing Brand Equity
ISBN: 978-0132664257
4th edition
Authors: Kevin Lane Keller
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