Two economics professors earn royalties from their textbook that are specified as 12 percent of the book's

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Two economics professors earn royalties from their textbook that are specified as 12 percent of the book's total revenues. Assuming that the demand curve for this text is a downward-sloping straight line, how many copies of this book would the professors wish their publisher to sell? Is this the same number that the publisher itself would want to sell?
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Intermediate Microeconomics and Its Application

ISBN: 978-1133189039

12th edition

Authors: Walter Nicholson, Christopher M. Snyder

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