Two of the major concerns of the magazine industry are costs and selectivity. Explain.

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Kleppners Advertising Procedure

ISBN: 978-0136110828

18th edition

Authors: Ron Lane, Karen King

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Question Posted: Mar 21, 2018 05:38 AM

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Two of the major concerns of the magazine industry are costs and selectivity. Explain.

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Costs Traditionally magazines have depended heavily upon advertiser revenue although efforts are now ...View the full answer

Kleppners Advertising Procedure

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