Under what circumstances can attitude measures be expected to be good predictors of subsequent behavior? Is there

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Under what circumstances can attitude measures be expected to be good predictors of subsequent behavior? Is there any value to measuring attitudes in situations where attitudes are likely to be poor predictors?

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:43 AM

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