Under what circumstances is a new business idea screening process useful? Why? What are the major factors

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Under what circumstances is a new business idea screening process useful? Why? What are the major factors that should be considered when screening new business ideas?

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Small Business Management Launching & Growing Entrepreneurial Ventures

ISBN: 978-1133947752

17th edition

Authors: Justin Longenecker, William Petty, Leslie Palich, Frank Hoy

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