Under what circumstances may it not be possible to break up a product–market into segments? What are the dangers of using an incorrect segment formation scheme?
Answer to relevant QuestionsWhat are some of the advantages of using mass customization technology to satisfy the needs of buyers? How can it be right for a company to invest resources in social responsibility projects, when its primary role is to deliver value to its shareholders? Discuss the role of the cross-functional CRM team. What do you consider to be the proper ethical limits on the collection and use of customer information by companies? H & M’s initiatives described in the INNOVATION APPLICATION could be accomplished by competitors like Gap. Why have competitors failed to recognize these opportunities?
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