Under what product and market conditions is the end–user customer more likely to make an important contribution to product–market definition?
Answer to relevant QuestionsWhat recommendations can you make to the management of a company competing in a rapid growth market to help it identify new competitive threats early enough so that counterstrategies can be developed? A competitor analysis of the 7UP soft–drink brand is being conducted. Management plans to position the brand against its key competitors. Should the competitors consist of only other noncola drinks? Does the use of mass customization eliminate the need to segment a market? What are some of the advantages of using mass customization technology to satisfy the needs of buyers? What are the important issues in CRM implementation?
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