Under what product and market conditions is the enduser customer more likely to make an important contribution

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Under what product and market conditions is the end–user customer more likely to make an important contribution to product–market definition?

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 02:57 AM

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Under what product and market conditions is the enduser customer more likely to make an important contribution

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It is important to focus on the consumer or organizational enduser of the product when defining the ...View the full answer

Strategic Marketing

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