Under which circumstances would you prefer observation as a method to collect data over other methods of

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Under which circumstances would you prefer observation as a method to collect data over other methods of data collection such as interviews and questionnaires?

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Research Methods for Business A Skill Building Approach

ISBN: 978-1119942252

6th edition

Authors: Uma Sekaran, Roger Bougie

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Question Posted: Jul 14, 2015 12:50 AM

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Under which circumstances would you prefer observation as a method to collect data over other methods of

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The answer to this question is closely related to the advantages of observation One of the main advantages of observation is its directness Whereas in...View the full answer

Research Methods for Business A Skill Building Approach

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