Under which conditions might a seemingly simple product deletion decision create possible adverse reactions on the part of channel members?
Answer to relevant QuestionsDiscuss the relationship between strategic product management and channel management. Is one of these areas more important than the other? Explain. Toddler University Inc. is the name of a shoe company that makes children’s footwear. The company grew from almost nothing to sales exceeding $25 million. The secret of Toddler University’s success, according to some ...Why is participation in the gray market attractive to many distributors and dealers? Discuss. Why might major changes in the manufacturer’s pricing policies or terms of sale create havoc for the channel members? How might the manufacturer mitigate the negative effects of such changes? Explain the rationale for including selling support by resellers in a distribution channel as a major tool for implementing promotional strategy.
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