University Toys has developed a series of Engineering Professor Action Figures for the local engineering school and management needs to decide how to market the dolls in the face of uncertainty about the demand. One option is to immediately ramp up for full production, advertising, and sales. Another option is to test-market the product first. A complication with this option is a rumor that a competitoris about to enter the market with a similar product. Decision analysis (including a decision tree and sensitivity analysis) now needs to be used to decide how to proceed.

  • CreatedSeptember 22, 2015
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