U.S. Jaguar dealers used to wait at least one week to receive parts from England. Parts were shipped in bulk by Jaguar to a U.S. warehouse where they were split up, repackaged and then shipped to individual dealers. Working closely with Federal Express, Jaguar initiated a new logistics system that shortened the time by four days. Under the new system, dealers order a part directly from Jaguar in England and the part is then air expressed via Federal Express. The time between order placement and receipt at the dealership is no longer than three days. Comment on the change in Jaguar’s logistics system in terms of its relevance for providing customer service and the possible trade-offs in higher costs.
Answer to relevant QuestionsEast Coast Auto Supply, a distributor of auto parts located in the New England area, received much of its inventory of rebuilt auto parts from a Los Angeles wholesaler that imports the remanufactured parts from several Asian ...Explain why the evaluation of channel member performance is (or is not) just as important as the evaluation of employees working within the firms. The only real measure of a channel member’s selling capabilities is the sales achieved for the manufacturer’s product. Do you agree or disagree? Discuss. What was meant by the claim that the “Internet changes everything?” Based on the survey data discussed in this chapter, what have been some key developments and trends in electronic marketing channels as they have affected consumers?
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