Use an appropriate computer program (SPSS, SAS, MINITAB, or EXCEL) to analyze the data for:
a. Problem 1
b. Problem 2
c. Fieldwork exercise
b. Which measure would you use to determine whether there is a relationship between the two variables? Why?
c. Run a bivariate regression analysis of overall image on in-store service.
d. Interpret the regression coefficients.
e. Is the regression relationship significant?
f. Interpret the resulting r2.