Use the ACSI scores found at www.theacsi.orgto respond to this question. Using the most recent two years

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Use the ACSI scores found at www.theacsi.orgto respond to this question. Using the most recent two years of data, test the following two hypotheses:
a. American consumers are more satisfied with breweries than they are with wireless telephone services.
b. American consumers are more satisfied with discount and department stores than they are with automobile companies.
c. American consumers are most satisfied with Southwest Airlines relative to other airlines.
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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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