Use the chapter discussion of various buying center roles to describe the potential members of the buying

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Use the chapter discussion of various buying center roles to describe the potential members of the buying center for the Air Force when purchasing an item like the B-2 Stealth Bomber. Who should be included and what are their roles?

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Marketing Management

ISBN: 978-0078028861

2nd edition

Authors: Greg Marshall, Mark Johnston

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Question Posted: Aug 22, 2015 03:23 AM

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Use the chapter discussion of various buying center roles to describe the potential members of the buying

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