Use the concept of real options to explain why large restaurant chains often introduce new concept restaurants

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Use the concept of real options to explain why large restaurant chains often introduce new concept restaurants that have negative NPVs.

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Foundations of Finance The Logic and Practice of Financial Management

ISBN: 978-0132994873

8th edition

Authors: Arthur J. Keown, John D. Martin, J. William Petty

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Question Posted: Sep 11, 2015 07:29 AM

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Use the concept of real options to explain why large restaurant chains often introduce new concept restaurants

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Foundations of Finance The Logic and Practice of Financial Management

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