Use the filtering process and consider the steps you would take in trying to resolve the dirty car problem. What does this tell you about the product, price, promotion and location of your potential new business?
Answer to relevant QuestionsHow did choices in one area of the marketing plan impact other areas of the plan? With your classmates, make a list of products or services that are – or could be – tied to other products or services. To which products or services are they tied? How could this be used to predict sales? Assume your dry cleaning business is a service that you’ve found the average person will use once a month in your area. You also discovered that customers want to drive less than 3 miles for dry cleaning. Get a map of ...How are budgets related to business plans, as described in Chapter 8? Why is it important to plan for the amounts and timing of cash inflows and outflows?
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