Use the following chart to describe the basics of your marketing plan section.
Answer to relevant QuestionsHow do you plan to incorporate philanthropy in your marketing mix? 1. What is an FBO and who are it customers? 2. What makes Texas Jet special? 3. Why has Texas Jet won so much recognition? 4. What is the Texas Jet pricing strategy? 5. Does Texas Jet think of itself as a fueling station? 1. Clearly, Farrah Gray is a master of integrated promotion. List the promotional methods he has used and why he may have selected each. 2. What is the most interesting part of his story for you? Why? 3. The Farrah Gray ...1. How does BNI reinforce the importance of selling based on benefits? 2. List three things that BNI does that you could adopt to help build business relationships. Give three reasons why you think it’s important to keep collecting market research even after you have opened your business.
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