Use the following charts to define a business you would like to start, and analyze your competitive advantage.
Answer to relevant QuestionsDescribe any international competitors you have found who may be able to access your customers. How do you intend to compete? 1. What opportunity did Nach Waxman identify when founding Kitchen Arts & Letters? 2. What are the business-definition aspects of KA&L (offer, target market, capability, problem solving)? 3. What is the competition, direct ...Use the following chart to describe the basics of your marketing plan section. What costs and benefits are there to offering trade credit? How can a small firm ensure that it controls the costs? What are the types of communications budgets? What is the best method of budgeting?
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