Using a company or brand of your choosing, examine the relationship between its name, logo, and advertising slogan. Are these brand and communications ele-ments permanently entwined or can any of them change in order to build the brand’s image? What are the benefits and risks associated with any kind of change?
Answer to relevant Questionss How important is a positioning strategy statement, and what role does it play in creative planning? Select two brands that compete directly against one another. Assess the creative strategies and creative executions used by each brand. Since both brands are trying to reach and influence the same target market using ...Briefly describe the impact of reach, frequency, continuity, and engagement on strategic media planning. Assume you are about to devise a media plan to launch a new luxury automobile (such as a BMW, Audi, Lexus, or Infiniti). The new model is a very sleek-looking sporty car. The target market is males aged 35 to 49 living in ...
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