Using a resource-based view, explain why some firms improve their economic performance by adopting a CSR strategy,

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Using a resource-based view, explain why some firms improve their economic performance by adopting a CSR strategy, whereas others achieve either no results or damaging results.

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Global Business

ISBN: 978-1133485933

3rd edition

Authors: Mike W. Peng

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Question Posted: Apr 25, 2014 09:53 AM

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Using a resource-based view, explain why some firms improve their economic performance by adopting a CSR strategy,

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To the extent that CSR attracts more customers and enables it to be mo...View the full answer

Global Business

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