Using an Internet search tool, locate Procter & Gamble's investor relations web site. Under Financial Reporting, you

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Using an Internet search tool, locate Procter & Gamble's investor relations web site. Under "Financial Reporting," you will find the company's 2009 annual report. In the annual report's section titled "Management's Discussion and Analysis," you will find a discussion on revenue growth. How fast did the company grow (or shrink) revenues in 2009? How much growth is attributable to price, number of units sold, foreign exchange impacts, and shifts in the mix of products sold? How does this compare to 2008 (which can also be found in the 2009 annual report)? What would the growth have been on a constant currency basis? Is the difference with and without foreign exchange impacts meaningful?
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Valuation Measuring and managing the values of companies

ISBN: ?978-0470424704

5th edition

Authors: Mckinsey, Tim Koller, Marc Goedhart, David Wessel

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