Using Excel or another program, estimate the linear OLS demand regression for the iTunes focus group data

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Using Excel or another program, estimate the linear OLS demand regression for the iTunes focus group data in the Managerial Solution. What is the R2? What are the coefficient estimates, the standard errors, and the t-statistics for each coefficient? Using a 95% confidence criterion, would you reject the hypothesis that the price coefficient is zero?

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Managerial Economics and Strategy

ISBN: 978-0321566447

1st edition

Authors: Jeffrey M. Perloff, James A. Brander

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