Using Figure 9.1 and 9.2 as guides, name four internal and four external databases that you think should be included in a data warehouse for marketing function of Procter and Gamble or the consumer packaged goods company with whom you are most familiar. Procter and Gamble has products like Gillette razors, Tide detergent and Pampers diapers. Why are these eight databases you recommend critical to the effective functioning of the marketing department to sell more products? Support your answer.
Answer to relevant QuestionsWhich of the four predicted assurance needs in the near future do you believe is most critical to ensuring XBRL accuracy? Support your answer.How has the Sarbanes-Oxley Act affected the audit profession and corporate governance of public firms?Using a diagram to explain the risk assessment process.Which controls would best mitigate the following threats?1. Posting the amount of a sale to a customer account that does not exist.2. A customer entering too many characters into the five-digit zip code while making an ...Compare and contrast symmetric-key and asymmetric-key encryption methods in conducting E-business. Why companies may prefer one method over the other. If a company chooses to use both methods, what are the reasons and how ...
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