Using Google Scholar, identify 10 or so references that are relevant to the topic of service quality.

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Using Google Scholar, identify 10 or so references that are relevant to the topic of service quality. Identify 4 or 5 that you think would be helpful to designing a survey to measure the service quality received at a restaurant. List the title of each of the studies and explain why you think they are relevant to the study you are designing.
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Essentials of Marketing Research

ISBN: 978-0073404820

2nd edition

Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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