Using magazines archived in the library, track the packaging of a specific brand over time. Find an example of gradual changes in package design that may have been below the j.n.d.
Answer to relevant QuestionsVisit a set of websites for one type of product (e.g., personal computers, perfumes, laundry detergents, or athletic shoes) and analyze the colors and other design principles employed. Which sites “work” and which ...1. Based on the principles of attention presented in this chapter, explain why this new wave of subway ads is expected to be so effective. 2. Using the same principles, what should the ads’ creators consider to avoid the ...The chapter notes that clothing chain H&M only features computer-generated models on its Website. The company drew criticism for presenting only picture-perfect people. A company spokesman defended the move by explaining ...If a consumer is familiar with a product, advertising for it can work both ways by either enhancing or diminishing recall. Why? Collect some pictures of “classic” products that have high nostalgia value. Show these pictures to consumers and allow them to free associate. Analyze the types of memories that are evoked, and think about how these ...
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