Question: Using Table 19 3 as a rough guide calculate the full
Using Table 19.3 as a rough guide, calculate the full cost per redeemed coupon given the following facts: (1) face value = 75 cents; (2) 20 million coupons distributed at $7 per thousand; (3) redemption rate = 3 percent; (4) handling cost = 8 cents; and (5) misredemption rate = 5 percent.
Relevant QuestionsGo through a Sunday newspaper and select three FSIs. Analyze each in terms of what you think are the marketer’s objectives in using this particular promotion. Do not restrict your chosen FSIs to just those offering ...Compare bonus packs and price-off deals in terms of consumer impact. With reference to the discussion of explosive self-generating demand, describe a current movie that would lend itself to buzz-creation and viral marketing efforts and another that would not. What is the difference between ...Suppose you are the manager of a new board shop (e.g., long boards, skateboards, kite boards, snowboards) located in your college or university community that caters primarily to the campus population. Your fledgling store ...What functions can POP materials accomplish that mass media advertising cannot?
Post your question