Using the “CAR” data that accompanies the text (see Website), consider the following problem. The data describe attitudes of car owners from Germany and the United States toward their automobiles. The variable “ATT” is how much respondents like their current car (attitude), “ATTNEW” is their attitude toward a new car called the Cycle. The “COUNTRY” variable is self-explanatory. The “SPEND” variable is how much the respondents spend on average on products to keep their cars clean (in Euros). Using SPSS or other statistical software, test the following hypotheses:
Answer to relevant QuestionsInterpret the following output (see the textbook for the output) examining group differences for purchase intentions. The three groups refer to consumers from three states: Florida, Minnesota and Hawaii. 1. Is this form of analysis appropriate? 2. Interpret the computer output and critique the analysis. 3. Explore the GLM (General Linear Model) procedure in SAS or SPSS by testing a model using show_off as the dependent ...Find a list of the ten most popular smart phone apps at the current time. Is there anything in common among the apps? Do they indicate any trends about consumers in general or a particular segment of consumers? What is that ...Search Internet job sites. Try to gather 3 to 5 want ads that are for marketing research positions of some type. Comment on the salary ranges and expected qualifications listed in these ads. Describe the way a semantic differential scale could be constructed to measure the behavioral component of attitudes.
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