Using the formula in this chapter, a researcher determines that at the 95 percent confidence level, a

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Using the formula in this chapter, a researcher determines that at the 95 percent confidence level, a sample of 2,500 is required to satisfy a client’s requirements. The researcher actually uses a sample of 1,200, however, because the client has specified a budget cap for the survey. What are the ethical considerations in this situation?
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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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