Using the framework in Figure 2.2, describe all personal associations that the following brands hold for you: (a) Harley-Davidson motorcycles, (b) Groupon couponing service, (c) Burton snowboards, (d) The Onion newspaper, (e) basketball player LeBron James, and (f) the MINI Cooper automobile
Answer to relevant QuestionsAn ex-CEO of PepsiCo, was quoted in the text as saying, “In my mind the best thing a person can say about a brand is that it’s their favorite.” Identify two brands that you regard as your favorites. Describe the ...What are your reactions to the application of neuroscience to marketing (neuromarketing) that was described in the IMC Focus? Do you consider this technique ethical? Do you fear that with the knowledge obtained from its ...Select a product category of personal interest and analyze the brand names for three competitive brands in that category. Analyze each brand name in terms of the fundamental requirements that were described in the chapter. ...What is your view of proposals that would ban all advertising and marketing in elementary schools? Require calorie and nutrition menu boards in fast food restaurants? Tax nutritionally inferior food that only provide added ...Explain the reasons for the relentless aging of the U.S. population and discuss some implications this will have on marketing and marketing communications in the foreseeable future.
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