Using the information about Pal’s Sudden Service provided in this chapter, apply Hill’s generic strategy framework in a similar fashion as the McDonald’s example. How do the strategies of Pal’s and McDonald’s appear to differ? What differences exist in their operations strategies and decisions? Report your findings in a short paper (maximum of two typed pages).
Answer to relevant QuestionsWhat might the competitive advantage be for each of the following companies? a. eBay b. Southwest Airlines c. Starbucks d. Apple e. Facebook How does Procter & Gamble use the competitive priority “quality” to its competitive advantage? Research, then explain and provide examples in a short paper (maximum of two typed pages). What challenges do companies face when trying to implement e-commerce business plans and strategies? What can they learn from the WebVan experience? Identify and describe (maximum of two typed pages) two apps for your cell phone or electronic reader and how they improve your productivity and quality of life? How might today’s technology, such as the Internet, be used to understand the voice of the customer?
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