Using the Internet, look up your university or college. What are some of its key value-creating activities that provide competitive advantages? Why?
Answer to relevant QuestionsWhat are some of the ethical issues that arise when a firm becomes overly zealous in advertising its products? Discuss the need for managers to use social capital in leveraging their human capital both within and across their firm. Recall an example of a firm that recently faced an ethical crisis. How do you feel the crisis and management’s handling of it affected the firm’s human capital and social capital? Explain why the industry life cycle concept is an important factor in determining a firm’s business-level strategy. What are some of the reasons that many diversification efforts fail to achieve desired outcomes?
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