Using the Internet, select a company that is listed on the NASDAQ or New York Stock Exchange. Research the extent to which the company has an entrepreneurial culture. Does the company use product champions? Does it have a corporate venture capital fund? Do you believe its entrepreneurial efforts are sufficient to generate sustainable advantages?
Answer to relevant QuestionsHow can an established firm use an entrepreneurial orientation to enhance its overall strategic position? Provide examples. What is the role of the organizational leader as strategist and articulator of global goals? What changes has Heineken made that will help it deal with its challenges? How did eBay pursue international growth? What trends in the general external environment might make the movie theater business a “study in contradictions”?
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