Using the results in Table 4.2 (page 165), estimate the probability that a randomly selected 21- to
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a. Give the phrase a rating of 4 or 5 given that the consumer is male; give the phrase a rating of 4 or 5 given that the consumer is female. Based on these results, is the appeal of the phrase among males much different from the appeal of the phrase among females? Explain.
b. Give the phrase a rating of 4 or 5, (1) given that the consumer is in the 21– 24 age group; (2) given that the consumer is in the 25– 34 age group; (3) given that the consumer is in the 35– 49 age group. (4) Based on these results, which age group finds the phrase most appealing? Least appealing?
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Essentials Of Business Statistics
ISBN: 9780078020537
5th Edition
Authors: Bruce Bowerman, Richard Connell, Emily Murphree, Burdeane Or
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