Using the six qualities that a good brand name should possess, create a brand name for a

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Using the six qualities that a good brand name should possess, create a brand name for a personal care product that has the following positioning statement intended for X-Games sport participants and enthusiasts, ___________ is a deodorant that combines effective odor protection with an enduring and seductive fragrance that will enhance your romantic fortunes.
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Principles of Marketing

ISBN: 978-0132390026

12th edition

Authors: Philip Kotler, Gary Armstrong

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