Using the steps in the AIDA model, explain why a potential consumer in question 1 who views

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Using the steps in the AIDA model, explain why a potential consumer in question 1 who views Juicy Couture's advertising may not be ready to go out and purchase a new pair of jeans?

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Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Feb 12, 2018 10:57 AM

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Using the steps in the AIDA model, explain why a potential consumer in question 1 who views

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The AIDA model includes four components Awareness Interest Desir...View the full answer

Marketing

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