Using the table data in question 3, compute Somers’s d symmetric and then use opinion as the dependent variable. Decide which approach is best for reporting the decision.
Answer to relevant QuestionsWhat is business research? Why should there be any question about the definition of research?A research team conducted a study of soft-drink preferences among residents in a test market prior to an advertising campaign for a new cola product. Of the participants, 130 are teenagers and 130 are adults. The ...Using the matrix data above (Forbes 500), select a pair of variables and run a simple regression. Then investigate the appropriateness of the model for the data using diagnostic tools for evaluating assumptions.Choose any case containing data from text website and prepare a findings page, similar to the one in Exhibit 19-3.Your class team in research methods has completed a field project for a financial institution on branch location effectiveness. What questions about audience analysis should you answer as you plan your presentation?
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