Vail Resorts uses various types of scales and questions on
Vail Resorts uses various types of scales and questions on their surveys. Here is a question from their guest satisfaction survey that uses a five-point scale.
(a) Would the measurement level for the data collected from this question be nominal, ordinal, interval, or ratio?
(b) Would it be appropriate to calculate an average rating for the various items? Explain.
(c) Would a 10-point scale be better? Explain. (Source: Vail Resorts, Inc. Used with permission.) “Rate your satisfaction level on numerous aspects of today’s experience, where 1=Extremely Dissatisfied & 5 = Extremely Satisfied.”
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