# Question: Vail Resorts uses various types of scales and questions on

Vail Resorts uses various types of scales and questions on their surveys. Here is a question from their guest satisfaction survey that uses a five-point scale.

(a) Would the measurement level for the data collected from this question be nominal, ordinal, interval, or ratio?

(b) Would it be appropriate to calculate an average rating for the various items? Explain.

(c) Would a 10-point scale be better? Explain. (Source: Vail Resorts, Inc. Used with permission.) “Rate your satisfaction level on numerous aspects of today’s experience, where 1=Extremely Dissatisﬁed & 5 = Extremely Satisﬁed.”

(a) Would the measurement level for the data collected from this question be nominal, ordinal, interval, or ratio?

(b) Would it be appropriate to calculate an average rating for the various items? Explain.

(c) Would a 10-point scale be better? Explain. (Source: Vail Resorts, Inc. Used with permission.) “Rate your satisfaction level on numerous aspects of today’s experience, where 1=Extremely Dissatisﬁed & 5 = Extremely Satisﬁed.”

**View Solution:**## Answer to relevant Questions

(a) Would the measurement level for the data collected from this Microsoft® survey question be nominal, ordinal, interval, or ratio? (b) Would a “6” response be considered twice as good as a “3” response? Why or why ...What type of data (categorical, discrete numerical, or continuous numerical) is each of the following variables? If there is any ambiguity, explain why the answer is unclear. a. Length of a TV commercial. b. Number of ...Which type of data (categorical, discrete numerical, continuous numerical) is each of the following variables? a. Number of spectators at a randomly chosen Wimbledon tennis match. b. Water consumption (liters) by a randomly ...Is each of the following a parameter or a statistic? If you are uncertain, explain the issues. a. The number of cans of Campbell’s soup sold last week at your local supermarket. b. The proportion of all soup in the United ...As a statistics project, a student examined every cigarette butt along the sidewalk and curb along one block near his home. Of 47 identifiable butts, 22 were Marlboro. (a) What sampling method is this (if any)? (b) Is it ...Post your question